Todo Tampa Bay
About: Todo Tampa Bay is a Spanish Language Lifestyle show similar to Bloom & Daytime also filmed/produced at News Channel 8. The show airs in the evening and was pitched as a way to excite locals about Tampa living.
Skills: Logo Design, Branding
Task: I researched the Spanish influence in the Tampa community and brainstormed ways to bring the energy of the pitch to life. Creating many different logo variations to pitch to higher management.
Todo Tampa Bay - Concept & Colors
Todo Tampa Bay - Mockup Examples
Todo Tampa Bay - Designer Choice Presented
This concept was focused on the energy found within researching the Spanish community in Tampa Bay. Being a night time show, I took large inspiration from nightlife focusing on the energy of a neon light as the night begins. Referencing Tampa Art culture along with our staple river landscape.
Todo Tampa Bay - Secondary Version
Todo Tampa Bay - Management Choice
Todo Tampa Bay - Management Choice Presented
This concept was focused on language. Conceptually, we did not want to focus too closely on the Spanish language, however, recognized it as one of the larger aspects of the show that distinguished it from Daytime & Bloom. This version was a nod to language without following stereotypical tropes.
Todo Tampa Bay - Other Concepts