Outdoors Expo
About: Each year News Channel 8 hosts the ”News Channel 8 Outdoors Expo and Boat Show," the event encourages the community to get outside and enjoy the landscape Florida has to offer.
Skills: Layout, Typography, Motion Graphics, Print
Task: I created informational graphics to assist guests in navigating the event using the existing look. Elements included maps, signage, promotional motion graphics, billboards, flyers, and more.
News Channel 8 Print
About: At News Channel 8, I serve as the primary print designer. I often create any signage, stationary, and other elements needed within the station's branding. Left: sales requested a folder that could be used when visiting clients to improve the visual representation of their paperwork. Right: Pull-up banners used to decorate our lobby and brand events.
Skills: Layout, Typography, Print
Task: I’ve created many print elements for the station including billboards, station signage, murals, folders, pull-up banners, and more. I design the elements and then coordinate the printing and installation of pieces.
News Channel 8 On Your Side Blood Drive
About: Each year News Channel 8 hosts the ”News Channel 8 On Your Side Blood Drive," the event encourages the community to support each other through life-saving blood donations in partnership with Oneblood & Culvers.
Skills: Brand, Motion Graphics
Task: I created a graphics package to promote the event including set graphics for Josh’s on-screen read & motion graphics for the promotion. Focusing on community per our brand promise, I highlighted blood types to represent community members supporting one another through blood donation.
News Channel 8 Hurricane Guide
About: News Channel 8 has been producing a hurricane guide to support local efforts toward hurricane preparedness for many years. Starting as a monumental print guide distributed by the humble team during the early days of WFLA, the once useful guide was forgotten by time.
Skills: Layout, Typography, Interactive PDF
Task: I was tasked with taking the current guide (Right) and re-designing it to be more user-friendly (Left). Producing an interactive PDF that would be more beneficial to our viewers while preparing for incoming storms.
Community Spotlight Series
About: As marketing employees at News Channel 8, we are all expected to ideate and pitch promotional concepts to run on our air and external media to promote our channel. Once chosen by the creative services director, we are designated to lead the entire creative process of bringing our promotion to life.
Skills: Art Direction, Motion Graphics
Task: I pitched a community spotlight series to partner with small business owners who watch News Channel 8. In honor of the on-your-side promise, promoting community to me is often about supporting the small businesses that make their neighborhoods special. Spotlighting small businesses in promotions allowed us to utilize marketing time budgets to support small businesses who depend on News Channel 8 to stay informed within our community.
Shred-A-Thon
About: Each year News Channel 8 hosts “Shred-A-Thon," faced by Investigator Shannon Behnken this event encourages community members to dispose of outdated personal documents properly.
Skills: Layout, Typography, Print, Motion Graphics, Brand
Task: I created graphics for this project including the redesign of the logo and brand elements. I also created all of the motion graphic requirements.
Worksheets & Presentations
About: Within the marketing department, we often utilize worksheets, style guides, and presentations for internal and external use.
Skills: Layout, Typography, Print, Brand
Task: I take these documents & re-design them to increase legibility & brand presentation/professionalism. (Original example right, Final and grid left)
