Bloom Shows
About: Bloom is a health-centered lifestyle show based in the WFLA studios. Host Gayle Guyardo interviews professionals to learn about health topics from typical medical capacities to spirituality and mental health.
Skills: Brand, Motion Graphics
Task: When we moved Bloom from WTTA to WFLA I was responsible for refreshing the look to serve the audience and excite the team about our product. Intended to be trendy, I researched popular trends in architecture and product design to create the basis of the look. Animating everything for both the broadcast & digital shows.
Bloom Shows
Bloom On Social Media
Mockup Used: (Phones Above) svstudioart on Freepik
Bloom Expo Logo
About: The Bloom health expo is an in-person experience of all of what the Bloom show has to offer. Many of the show's professional guests join us to teach life-saving first aid, encourage wellbeing, and participate in athletic challenges at the Advent Health Training Center.
Skills: Logo Design, Brand
Task: Being the lead Bloom designer at the time, I was tasked with creating all the required elements for the inaugural expo. Some requirements for the logo were that the original bloom logo must be incorporated, preferably in the original circle, while also echoing the new branding for the show. These were the final two concepts after rounds of voting. I also created all commercial, print, and web graphics.
Bloom Expo Print work
Skills: Logo Design, Brand, Layout, Print